About this project

Taking the use of hand sanitizers during the COVID-19 pandemics in Turkey and Germany as a starting point, this projects seeks to analyze the social, cultural and affective configurations of sanitization, bodily hygiene and smell. Drawing on an online survey, Auto- and virtual ethnography (including video interviews, participant observation in social media) as well as the keeping of diaries by selected research participants, Olfactories of Hygiene seeks to enable a deeper understanding of the bodily sensual and everyday hygienic practices in relation to different public containment measures. Moreover, it will contribute to conceptual debates in the anthropology of the senses and science and technology studies, such as, will post-Pasteurianism (cf. Paxson 2008) receive a setback during the COVID-19 pandemics? In what ways are the notions of hygiene and sanitations related to sensorial affects, or: does sanitized modernity smell, or is it rather odourless? What do the smells of cleaning and disinfecting agents remind us of? How do we relate to and what do we associate with cleanliness and disinfection?

Due to the global outbreak of COVID-19 practices of bodily hygiene, cleanliness and sanitation have achived new meanings in their everyday uses. While in many contexts, medical hand sanitizers were quickly sold out, in some, the disinfectant effect of perfumed alcohol-based Eau de Cologne have been rediscovered: For example, in Turkey, so-called kolonya, traditionally associated with hospitality and used in particular social situations, has assumed new meanings and now stands for a cultural understanding of hygiene and self-conscious self-sufficiency. Since early April, millions of Turkish citizens aged 65 and older have received Eau de Cologne as part of a COVID-19 emergency kit from the government. This has sent output figures and prices of locally produced Eau de Cologne skyrocketing. In Germany, olfactory displays of hygiene and cleanliness function in different ways. While it is here that Eau de Cologne first became popular during the 18th century, more recently, its use has been considered rather old fashioned, a thing one’s grandmother might still use. The hand sanitizers agents increasingly provided in shopping malls and public offices in Germany are commonly non-perfumed or smell of their chloride or alcohol-based ingredients.

The Turkish government’s COVID-19 emergency package containing face masks, Eau de Cologne and a letter from the President sent out to citizens above the age of 65 since April 2020 (photo: İhlas News Agency).

Olfactories of Hygiene aims at studying the everyday practices and multi-sensorial meanings and affects of bodily hygiene, sanitation and smell in relation to cleaning and disinfecting agents during times of rapid societal change. How are bodily hygiene and cleanliness manufactured and what is the role of smell in these processes? How have these practices changed in Germany and Turkey during the COVID-19 pandemic? What kind of affects, emotions and meanings are ascribed to different notions of hygiene and cleanliness? What are the material and immaterial effects on sanitizing practices? In what ways are the Olfactories of Hygiene bound up with intersectional categorizations of age, class, gender and ethnicity? And finally, what are the public politics of hygiene in Turkey and Germany and in what ways are these tied to what could be called olfactorial politics? To sum up, the research project seeks to contribute not only to scholarly debates, but also to highly relevant sociopolitical understandings of everyday olfactorial practices of hygiene.

References

Heather Paxson 2008. ‘Post-Pasteurian Cultures: The Microbiopolitics of Raw-Milk Cheese in the United States.’ Cultural Anthropology, 23(1): 15–47.


Author: Claudia Liebelt

Claudia Liebelt (PhD, Halle, 2010) is Assistant Professor in Social Anthropology at the University of Bayreuth. She currently holds a Heisenberg Position on “Gender, Body, Beauty: Transnational Formations of the Self,” funded by the German Research Foundation (DFG). Her research foci are in the Anthopology of the Body and the Senses, Political Anthropology, Gender and Sexualities, Care and Intimate Labour, as well as Islam and Secularity. She is especially interested in debates on the biopolitics of beauty and hygiene, embodied normativities, postsecularism and new materialities, with a regional focus on the Middle East and Northern Africa.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.